The orthodox vs. the unorthodox: Tata, Tesla and Toyota. Why might an asymmetric competitor lose and a symmetric competitor win?  We begin with Tesla and Apple. We continue with aluminum vehicles and re-visit information asymmetry as Horace exploits it to buy a Mercedes on eBay.  We talk about car APIs (Aux input jack and ODBII) and much, … Continue reading Asymcar 10: Asleep at the Switch